April is here and the month of celebrating the planet begins! Many companies and brands will be focusing on their environmental impact more than ever this month – sharing their eco strategies as well as purchasing promotional products to help their employees and clients decrease their footprint in the world. While this is excited to see, companies must be careful to not fall prey to “greenwashing”, are marketing trap that can come across as phony and misleading.
Greenwashing is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact. It’s a deceitful advertising method to gain favor with consumers who choose to support businesses that care about bettering the planet. Greenwashing takes up valuable space in the fight against environmental issues, like climate change, plastic ocean pollution, air pollution and global species extinctions.
But, take heart, follow these ideas to avoid the pitfalls of greenwashing.
Ways to be Eco-friendly Without Greenwashing
1. Turn off the lights! This alone can cut energy costs greatly. Open curtains and use natural light, which will brighten rooms and moods. Add desk plants that thrive in sunlight and increase air quality and wellness.
People Planter Kit Wooden Cube Blossom Kit Modern Sprout Balance Kit
2. Encourage reusable lunch items. Encourage employees to bring in their own meals will not only cut down on disposable packaging from takeout but it will help cut down on carbon emissions by not having people driving to get lunch every day.
Lunch Box Set Wheatstraw Tableware Set rPET Lunch Cooler
3. Use a reusable coffee cup and water bottle. Instead of buying coffee in a paper cup every time you need a coffee fix, buy an insulated coffee mug and fill it up at the home or office with your daily coffee. Ban plastic water bottles and install high quality water coolers for refilling your gifted reusable water bottles.
Vacuum Insulated Cup Bottle w/ Copper Lining Stojo Titan 24oz Cup
4. Embrace reusable items. Talk to us about items that can reduce your waste output – refillable notebooks, whiteboards instead of post-it notes, even a pencil that lasts forever!
Retractable Infinity Pencil Reusable Memo Pad Rocketbook Notebook Bundle Set
To avoid greenwash marketing for your brand, even unconsciously, continue to do your part by reaching for reusable products – not just in the month of April – but all year long.
For more inspiration on sustainable merchandise and trends, check out our latest catalogue here.
Starbucks’ new straw-less cold drink lids will be rolled out in Vancouver and Seattle this year.
We’ve seen a push in the last 10 years to reduce the use of wasteful and harmful disposable plastic products, such as shopping bags, utensils and bottles across Canada and the United States. Soon Seattle, San Francisco and Vancouver will be the first cities to implement bans on single-use plastic straws in the food service industry. They are being joined in this pledge to eliminate plastic straws by companies like Disney, Starbucks, Aramark and American Airlines.
Plastic is not biodegradable, and light plastic straws are easily blown from city streets into neighbouring ecosystems where they cause harm. Plastic straws cannot be recycled, and Americans alone use enough to wrap around the earth 25 times each day. While plastic straws are far from the worst problem facing the environment, their elimination would make a difference.
Between general public bans and the choices of private companies, what are straw-users to do? Durable reusable straws and single-use straws made of biodegradable material like paper are the top alternatives, and both provide different promotional branding opportunities.
The FinalStraw collapsible steel straw.
The most basic reusable steel straws often come with brand-able carrying cases, and extra detail can be added directly to the straw by etching or engraving. The FinalStraw is the world’s first collapsible reusable steel straw, and comes in a unique and very compact keychain carrying case. Both provide great opportunities to promote a brand or product, and at the same time say “we support the environment”.
Single-use straws currently used by the food service industry will be be replaced by biodegradable alternatives. These, too, provide a unique new opportunity for promotion that was not available with traditional straws.
While it’s unlikely that eliminating plastic straw use will save the earth, experts say that this could represent another key step in our changing behaviour and eliminating plastic waste. Furthermore the shift may provide simultaneous opportunities for marketing and demonstrating your company’s commitment to the environment.
With the weather getting gradually warmer and the greens getting greener, it’s time to get set for the 2022 golf season! There is no better way to enjoy the weather than enjoying the day on the course with friends, clients or colleagues. Whether planning a golf event or gifting a golf fan, Boss Promotions has your needs covered; including apparel, swag bags for tournaments, and fun prizes for raffles or silent auctions. Over the years, golf has drastically changed. The demographics enjoying the game is starting to shift and many more millennials are picking up the game. According to the National Golf Federation (NGF), the “Tiger Effect” of 1999-2000 prompted 4.8 million Americans to take up on-course golf; the “Covid Effect” of 2020-2021 catalyzed another 6.2 million to step up to their first tee. This movement has caused a slow change in the merchandise and apparel being produced and used. Apparel & Accessories: Do you believe that looking the part can help you play the part? Whether that’s golf polos or hats, a good golf outfit will bring your game to the next level. At Boss, we can add your company’s logo to any golf apparel, including retail brands such as Adidas and Nike. Don’t forget ladies when you’re planning your event – from 2020 to 2022, the percentage of female golfers rose from 22% to 25%. The junior game seems an even higher percentage and 36%…meaning this rising trend hopefully won’t be going anywhere! Looking to step it up a bit with eye-catching trendy designs or accents? We can guide you through our brands that offer exciting prints and custom capabilities. We recognize that it can be a difficult task for companies to organize their branded merchandise in regards to sizing and quantity. Talk to us about creating an inexpensive, online pop-up store to simplify the ordering process for your team and event. Trust us, skipping this step is not worth the headache that will come later when you’re trying to chase everyone for sizes and then tabulating them all! We can design short-term sites (complete with your branding colors and logo) to collect your data, including size, gender, color and home address. Then we order the goods, decorate and ship directly to their address or your event. What could be easier? Since golf apparel is becoming more personal, you may choose another type of golf accessory gift. We offer a wide variety of uniquely branded golf merchandise to create memorable impressions your event. Looking to create a buzz during your event? Talk to us about having a unique on-site experience with select vendors that offer shoe or glove fittings, sunglasses choice or personized laser engraving on any number of glassware, wood or metal accessories. Swag bags: With the golf season, comes golf tournaments and swag bags. Swag bags create a lasting and memorable impression on the client so its important to choose something useful, high quality and/or memorable – no matter what budget you have. We can guide you through important questions like tournament demographics, time of year and location, and possible theme to help you land on the perfect promotional item that won’t get discarded at the end of the event. Auction Gifts and Grand Prizes: There is no better way to gain excitement at a golf tournament than...
“Summer means happy times and good sunshine” – Brian Wilson While summer is technically not here, it is right around the corner. And with it comes all the wonderful things that make us yearn for the season – driving with the top down, warm evenings, the perfect birdie putt, long weekends, smores around the campfire, and a cold, refreshing drink on your patio of choice! At Boss, we take advantage of the warm weather by heading outside as much as we can. Picnic bench meetings, lunchtime walks, and summer hours are just a few of the ways we usher in the season of sunshine. There are so many ways your company can inject the spirit of summer at your workplace. Why not randomly hand out ice cream treats on a Thursday afternoon? Or better yet, book an ice cream truck visit to your office and treat your employees to one of the biggest joys of the summer! If throwing some burgers on the office grill isn’t an option, considering hiring a catering company to host an authentic summer BBQ at your office. Add a DJ, some branded SWAG, and you’ve got yourself an office summer party. Maybe a summer BBQ isn’t exactly what you had in mind, but don’t worry there are so many other ways to embrace the summer season. Something as small as adding a few new items to your office space, such as message boards on desks, games in the break room or bright coloured mugs and speakers makes all the difference in bringing your employees together and embracing the summer fun. For companies whose team members continue to work from home, a summer-themed gift filled with some seasonal favourites – an oversized beach towel, a tangy BBQ sauce, chip clips, a picnic blanket, even a cold pack for their cooler would be a welcome surprise. At Boss Promotions, we have everything you need to help you treat your employees. Our event team is geared up and ready to plan your next team or office event, and our promo team can help add the finishing touches to give your team a WOW experience. Embrace the season because Summer is In the Air. For more ways to embrace summer take a look at our 2022 Outdoors Items...
Barbecues, bike trails, beach days or 5Ks – different ways to have fun, with one thing in common. More people are choosing to spend their free time outdoors, even if it’s no farther than the backyard with family and friends. It represents a broad lifestyle shift that’s creating new possibilities for promotional products in a variety of categories, from cozy fleece pullovers to big outdoor blankets. This year, there are four major themes driving the outdoor gifting trend. 1. Reconnect At Home + Entertain You don’t have to travel far to enjoy the outdoors. Whether it’s a patio party or a backyard barbecue, people are enjoying lots of time with friends and family at home. From speakers to grilling sets and more, find everything you need to create the perfect outdoor oasis right in your own back yard. 2. Get Out & Go Biking, hiking, yoga and more – the outdoors are full of opportunities to connect with nature and find balance. No matter what kind of activities you enjoy, unplugging from technology and getting outside is great for both the mind and body. From backpacks to drinkware and comfy apparel, we have everything you need for a peaceful day with Mother Nature. 3. Escape the ordinary From road trips to camping trips, getting out and exploring is a great way to recharge and escape the monotony of ordinary life. After all, people are traveling more than they have in years. No matter the type of getaway, we have great gifts to help prepare you for the ultimate adventure. 4. Group activities + Events Tailgate parties, fun runs, playing 18 holes – sometimes the outdoors are best enjoyed with friends. However you enjoy your outdoor time with friends and family, we have great gifts to go along with some great company. Check out our 2022 Outdoor Items Catalogue for more gifting ideas for outdoor...
Widely considered as the most important event in the modern fight for LGBTQ+ rights, Pride Festivals were originally held to mark the anniversary of the Stonewall Riots. Now; 53 years later, Pride parades and festivals are held across the globe celebrating LGBTQ+ acceptance, achievements, rights and pride. After two years of quiet celebrations, pride festivals and events are back and are predicted to be bigger than ever! Thus, there’s no better time to fly the rainbow flag for your brand and show your support for your employees, customers or fans. Here are some ways you can use branded merchandise to show your support for the continuous fight for equality on all levels and for all people, while recognizing the amazing contribution the LGBTQ+ make in our society. Apparel: Any apparel piece can instill pride if decorated with full colour graphics. We can add your logo to any of these free graphics or custom create one for you. Bags: Accessories: Lifestyle: Yummy Treats: See our 2022 Pride Mini Book for more ideas for branded merchandise that celebrates Pride...
There are many benefits to choosing retail brands in your promotional merchandise plans, including a higher perceived customer value, name recognition, better product quality, and a product that will actually be used by the consumer. Retail names like Nike, Apple, and Yeti hold a certain power over the consumer with their promise of quality and status. Now more than ever, retail brands are joining the promotional product industry because they realize that other brands want to partner and elevate themselves with this perceived value. Let’s review some of the newest brands entering the promo world in 2022. Apparel: It’s no secret that consumers look for logos when shopping for apparel. Many consumers are loyal to a particular brand like Nike, Adidas, Under Armour or Champion and will purchase solely to display that loyalty. The newest brands to the promo industry promise quality, and on-trend fashion. Tentree The North Face UnTUCKit Columbia Drinkware: Cups, mugs and wine glasses are objects consumers use in their day-to-day activities. As an added bonus, brands like Miir, Corkcicle, Welly and Klean Kanteen all donate a portion of their sales to water-related charities so you can feel good about your purchase. Corkcicle Welly Miir Klean Kanteen Bags: Useful – check. Great branding area – check. Wanting high quality – check. Retail bags are having an influx into our market, with some even offering custom possibilities. Day Owl Herschel Bellroy Samsonite Tech: High quality tech items are making their way into our industry as well! Speakers, earbuds and phone chargers are available to print your brand and gift your employees or clients as an amazingly useful gift. Mophie Courant Skull Candy Lifestyle: Lifestyle retail brands are also coming in fast to our industry. More than ever before there are more popular retail options for notebooks, food storage, blankets and even plants. Mod Sprout W&P Slowtide Karst Ekobo ...
As the weather begins to warm up and the beautiful summer months are upon us, there is no better time to get outside and exercise. The month of May is National Physical Fitness and Sports Month, which focuses on promoting physical fitness. Physical activity is essential to a healthy and well-balanced lifestyle, and therefore as employees begin retuning to the workplace after an extended period of time working from home, it is extremely important to emphasize that getting physical activity in during the workday should remain a top priority. Although it can be argued that exercising at work takes time away from productive working hours, the number of benefits that come from physical activity clearly outweighs the lost time. Exercising at work has proven to lead to higher employee moral, improved levels of concentration, enhanced levels of creativity and learning, increased productivity, and lower stress levels. The “sit less, move more” movement is a growing trend in the workplace and many employers have began to provide opportunities for physical activities at the workplace to their employees to promote this lifestyle with trending branded merchandise that can encourage movement and wellness. Whether it be in a group or individually here are some ways to help promote physical activity in your workplace: Team events such as volleyball, frisbee or soccer matches are not only great ways to encourage physical activity, they can also support team bonding. Walking is one of the most effective and easiest ways to exercise. Providing pedometers and fitness trackers to employees is a good way to encourage employees to get up and walk around throughout the workday. Having a designated space for physical activity equipped with exercise equipment allows for employees to arrange physical activity into their own schedules at their own pace. The benefits of physical activity are never attained if you are dehydrated. No matter the levels of physical activity encouraging hydration is a way to ensure all employees are producing their best work. Busy employees may not want to take the time to stand-up and exercise, simple stretches from a desk can be just as effective. A simple page printed out and laminated for all employees to keep at their desks is a useful tool that shows you care about their well-being. Stress balls are a great option to both relieve stress and prevent pain in the hands, and massage balls do wonders to work out back kinks from bending over a computer all day. Lastly, headphones and speakers in the office space can encourage employees to get up and stretch, workout or meditate. Employees have suffered a lot during the pandemic and there has definitely been an increased (and necessary) focus on their wellbeing. Employees must go a step beyond what was the norm 2-3 years ago, and show that they care about their employee in and out of the office. See our Employee Engagement Lookbook for more ideas for branded merchandise that encourage employee well-being and a safe return to the...
Since it was first recognized in 1970, Earth Day has grown to a global mobilization of over 1 billion citizens strong who share a commitment to fight for the health of our planet. With even a greater sense of urgency, this year’s theme of Invest in our Planet has a focus to “preserve and protect our heath, our families and our livelihoods” and calls on all citizens to “act boldly, innovate broadly and implement equitably”. At BOSSPRO, we are always looking for ways to push sustainable products – ones that leave less of a footprint on the planet and offer just as high a level of quality, trendiness and usefulness for your brand. To be considered sustainable, a product should use less water and energy during production, use materials made from renewable resources or waste products, and have reduced chemical waste and emissions. Best case scenario products would be biodegradable and with minimal packaging. We’ve created this guide to explore some of the more popular materials on the market and help you become a more environmentally conscious consumer when purchasing your everyday branded merchandise! Recycled Materials Recycled Cotton Recycled cotton reduces the amount of new cotton being produced and used, and reduces the impact of cotton farming. Cotton farming not only requires 250 billion tons of water annually, but also heavily relies on pesticides. Products pictured: Tote Bag | Apron | Notebook Recycled Polyester (rPET) Made from recycled plastic bottles, this process diverts plastic from landfills. Plastic is melted to make fibers, which can be turned into fabrics. These fabrics can then be turned into products such as t-shirts, reusable grocery bags, and backpacks! Products pictured: Backpack | Umbrella | T-shirt | Water Bottle Cellulose (Recycled Paper) Cellulose insulation is made from up to 85 percent recycled material and uses less energy to manufacture than other types of insulation. By sourcing local materials like the paper you put in your recycling bin, using low-energy manufacturing and reducing the need for long-haul transportation, cellulose insulation is an environmentally responsible choice. Products pictured: Cellulose Waist Pack | Cellulose Cooler Bag | Recycled Paper USB Plant-Based Materials Hemp Hemp is an eco-friendly crop, requiring little water, pesticide, or fertilizers to grow quickly. Fabrics are also biodegradable. Products pictured: Hemp tote | Hemp Beanie | Hemp Notebook Bamboo Strong and durable, bamboo is another plant that grows quickly and easily, and doesn’t need pesticide or fertilizers. Bamboo can not only be used as a fabric, but for other eco-friendly goods, such as cutlery, toothbrushes, cutting boards, etc. Products pictured: Bamboo Utensils | Bamboo Charger Powerbank | Bamboo Hoodie Cork Did you know cork comes from trees? Harvested from the bark of cork oak trees that grow in Mediterranean Europe and North Africa, cork is sustainable and renewable. Cork is naturally elastic, fire resistant, cushioning, anti-microbial, biodegradable, and buoyant, making it a fantastic material for items such as shoes, and leather and wood alternatives. Products pictured: Cork Tote Bag | Cork Name Badge | Cork Yoga Mat Biodegradable Resins To reduce dependence on traditional plastics, biodegradable resins are derived from plants such as corn and soybeans, making them biodegradable and compostable. They are widely used as plastic substitutes for items such as single-use plastics (e.g. cutlery, disposable food packaging), cosmetics, and medical products. Products pictured:...
April is here and the month of celebrating the planet begins! Many companies and brands will be focusing on their environmental impact more than ever this month – sharing their eco strategies as well as purchasing promotional products to help their employees and clients decrease their footprint in the world. While this is excited to see, companies must be careful to not fall prey to “greenwashing”, are marketing trap that can come across as phony and misleading. Greenwashing is essentially when a company or organization spends more time and money on marketing themselves as being sustainable than on actually minimizing their environmental impact. It’s a deceitful advertising method to gain favor with consumers who choose to support businesses that care about bettering the planet. Greenwashing takes up valuable space in the fight against environmental issues, like climate change, plastic ocean pollution, air pollution and global species extinctions. But, take heart, follow these ideas to avoid the pitfalls of greenwashing. Ways to be Eco-friendly Without Greenwashing 1. Turn off the lights! This alone can cut energy costs greatly. Open curtains and use natural light, which will brighten rooms and moods. Add desk plants that thrive in sunlight and increase air quality and wellness. People Planter Kit Wooden Cube Blossom Kit Modern Sprout Balance Kit 2. Encourage reusable lunch items. Encourage employees to bring in their own meals will not only cut down on disposable packaging from takeout but it will help cut down on carbon emissions by not having people driving to get lunch every day. Lunch Box Set Wheatstraw Tableware Set rPET Lunch Cooler 3. Use a reusable coffee cup and water bottle. Instead of buying coffee in a paper cup every time you need a coffee fix, buy an insulated coffee mug and fill it up at the home or office with your daily coffee. Ban plastic water bottles and install high quality water coolers for refilling your gifted reusable water bottles. Vacuum Insulated Cup Bottle w/ Copper Lining Stojo Titan 24oz Cup 4. Embrace reusable items. Talk to us about items that can reduce your waste output – refillable notebooks, whiteboards instead of post-it notes, even a pencil that lasts forever! Retractable Infinity Pencil Reusable Memo Pad Rocketbook Notebook Bundle Set To avoid greenwash marketing for your brand, even unconsciously, continue to do your part by reaching for reusable products – not just in the month of April – but all year long. ***************************************************************************************** For more inspiration on sustainable merchandise and trends, check out our latest catalogue...
We’re taking a cue from Oscar buzz this Sunday, to focus on past movie swag! The array of iconic, one-of-a-kind collectors’ items in the book “For Promotional Use Only” is a window into what has been done in the past and what to look forward to in trends in the future. Thanks to this amazing book, a whole new generation gets to appreciate the power of branded merch has in creating exciting and building a cult following. Courtesy of A24 Some of the interesting pieces showcased in the book will surely make you nostalgic: Courtesy of A24 In current times, branded merchandise has become a unique income stream and buzz-generator for celebrities like Justin Bieber and Travis Scott, both of whom have ushered in a New Era of trendy, branded clothing to promote their music. Celebrities aren’t the only people doing it, late last year Tim Hortons came out with their limited edition clothing and No Frills is known to sell their “No Name” limited edition items. Every week there seems to be another special merch drop by a big brand name which is then almost immediately sold out. Take a cue from this trend and create a marketing strategy that includes products – or even one product – that would only be available for a limited time and/or in limited numbers. It can be a brand-new product or a product with new decoration. It can be created for a special event or celebration, or as a reward for a special achievement. These products, once sold or given out, are no more after a certain time or quantity. It’s really just all about creating buzz, excitement, and the FOMO feeling! With inspiration from above here are some fun merchandise ideas we can implement for your big event! Keychains For a New Home or Office After celebrating the big event, its nice for your employees to have a little something to take away a reminder of the occasion. A small token like a keychain is useful. Limited Edition Headwear Headwear makes a great collectible piece for companies that may be debuting special team or section logos. Keep them fresh with different designs so each one will be sought after by employees that are lucky enough to receive them! Special Event Gear New Product Launch? New office or store opening? Is your company joining together to do volunteer work or run a charity race! Make it more meaningful by creating a team uniform to bond together and remember the excitement. We can help you create just about any memorable apparel pieces to cherish long after the event has passed. When it comes to creating limited edition merch, remember to keep it fresh, think out of the box, and create a lasting memory that all your team members will remember for the coming years. ******************************************************************************* For more inspiration, check out our latest Curated catalogue for more...
Arriving at the office before the sun rises and leaving at dusk can cause a real sense of deprivation for those who love the outdoors. With Daylight Savings coming into effect this past Sunday, it marks the start of spring, as we all start to look forward to spring and longer days with the sun shining start planning for how you want to spend your spring. Whether you work from a home office or in a shared office space, greenery can have a restorative effect, and adding some houseplants might be the missing nature link needed to improve productivity and job satisfaction. Branded office plants or plantable gifts can have so many benefits, it makes it one of the most useful and thoughtful promotional merchandise options. Adding your logo or messaging to one of the below gifts shows you truly care about your employees or other lucky receivers. Here are some great ways to add plant joy into the workplace: 1. Desktop Greenery Gifting plants can bring joy to any office space – plants have been proven to reduce stress, boost creativity and productivity. Plants can encourage teamwork plus with coworkers by creating schedules to care for each others plants when the other is away. Include an uplifting message with your branded gift to increase the effects. Team engagement ideas: Host a “grow fastest” contest! Ceramic Planter Set Tiny Terracotta Grow Kit The Mini Bonsai Kit 2. Gourmet Herbs Herbs are not only a way to add great taste to your meals without adding salt, but they also have numerous nutritional benefits. There is now ample evidence that spices and herbs possess antioxidant, anti-inflammatory, antitumorigenic, anticarcinogenic, and glucose- and cholesterol-lowering effects, plus contain properties that affect cognition and mood. Expand your taste buds and start your own herb garden this spring to use in all of your recipes. Office Engagement Ideas: Recipe exchanges or cooking contests – even Friday beverages! Self Watering Planter Herb Book Tapered Tumbler Grow Kit 3. Plants for Wellness These days we tend to keep plants and flowers around as decoration or to take advantage of their lovely scent, but research also shows the wonderful ways in which plants can actually benefit our health and happiness. Perhaps when we’re feeling a bit run-down the garden should be our first port of call. Office engagement ideas: Organize an herb sharing office event, or create a greenery quiet area. Herbal Medicine Book Soap with Plantable Wrap People Plant Kit Take Care Kit 4. Encourage a Green Thumb for a Green Planet People plant a garden for various reasons, including filling empty outdoor spaces, improving their home’s curb appeal, and having access to fresh herbs and vegetables. Additional eco benefits are even more of a plus – plants help create cleaner air and offer cross-pollination by birds and bees and more. Office...