What is promotional merchandise?

Promotional merchandise usually bears your company’s logo or message. This merchandise becomes a premium when the recipient must perform a task in order to receive that item. Example: launching of a new product, exceeding performance or sales objectives, etc. Many companies look to promotional merchandise to assist them with Marketing research, Customer Referrals, Employee Service Awards, Internal Programs, Public Relations, New Product or Service Introduction, New Customer or Account Generation, and of course to increase Brand Awareness.

Regardless the size of your company or budget, promotional merchandise is ideal for accomplishing your specific corporate goals and objectives. Strategically developed and creatively implemented, promotional merchandise often leaves longer lasting and more cost-effective impressions.

Research shows a beverage holder will generate somewhere between 15 and 50 impressions per five-day work week, or 750 to 2,500 impressions a year. Based on an average price of $5, the cost per impression is somewhere between $.006 and $.001

• Counselor Magazine, October 2004