What are promotional products?

Promotional products have proved to be highly effective in growing businesses. They are useful products geared to serve as communication vehicles, often found in the form of Advertising Specialties, Premiums and Incentives, Recognition Awards and Business Gifts. Any product used to promote a business may be considered a promotional product. Here are the current top 8 uses of promotional products:

• Recognizing employee performance
• Promote image/goodwill
• Reinforcing marketing of existing products & services
• Generating sales leads
• Stimulate employee performance
• Introducing new products & services
• Promoting trade show traffic
• Stimulating sales performance

Promotional products have become the fastest growing segment of the advertising industry. They are being positioned more and more as part of a integrated communications strategy. With $2.1 Billion annually in sales, and over 300,000 products, our industry is growing faster than other segments of the advertising and marketing business.

• Promotional Products Association of Canada Inc. (PPAC)