Industry Trend Alert – How Retail Brands are Changing the Promotional Game
Industry Trend Alert – How Retail Brands are Changing the Promotional Game 00

Industry Trend Alert – How Retail Brands are Changing the Promotional Game

Industry Trend Alert – How Retail Brands are Changing the Promotional Game

00

We’re seeing a trend of buyers putting an emphasis on quality and trendiness over price. Some have accused our industry of pushing cheap trinkets and “chotskies”, and in response the industry has looked to the retail sector for a bit of inspiration. We are always trying to push the envelope in providing new and innovative products, and the industry is slowly following. Retail brands influencing our industry in two key ways. First, the emergence of brand name ‘look-a-like’ products, and secondly; an increase in retail brands entering the promotional product sphere.   1) The Emergence of brand name ‘look-a-like’ Products There will always be a portion of buyers who are willing to spend considerably more for brand-name products. But for a majority of us, retail copycats are a great option for our needs. For a fraction of the price you are getting a customized, sleek, retail-looking product. In addition, you are also able to decorate the product with your logo, which isn’t always possible with some of the high-end brands. A great example of a vendor copycat is with the trendy S’well look-a-likes that have emerged in the wake of the designs popularity. While S’well bottles can cost as much as $60, a buyer can get an almost identical product for $15-$30. And that includes their logo! These bottles are sleek and come in a variety of colours and patterns. Looks aside, they are also comparable in quality and can keep beverages cold for up to 24 hours!   Drinkware isn’t the only category taking cues from the retail sector. We are seeing this trend in almost every section of the business. EOS lipbalm look-a-likes are available for half the price, and promo fitness bands have emerged to compete with FitBit at a much lower price point. There are cameras that are just as good as Go-Pro and bags that are definitely “inspired by” Herschel. These products look and feel like their retail counterparts, but are still budget-friendly for clients. When one vendor comes out with a copycat product, other promotional product suppliers end up following suit in order to compete. No matter what product you are looking for, there is bound to be an option for any budget.   2) An Increase in Retail Brands Entering the Promotional Product Sphere Another trend we are seeing is the emergence of retail brands entering the promotional product space. Companies that have...

Jonathan Gillingham – President & CEO is now on Twitter 00

Jonathan Gillingham – President & CEO is now on Twitter

Jonathan Gillingham – President & CEO is now on Twitter

00

Jonathan Gillingham, President & CEO of Boss Promotions is now on Twitter. Follow Jonathan @iamgillingham for the latest updates and goings on at Boss Promotions.

Earth Day! 00

Earth Day!

Earth Day!

00

April 22nd is Earth Day! You can help create a healthier environment by making changes to your eating, drinking, transportation, and daily care routine. Pledge to act with your friends, family or colleagues and support one another. Your commitment can last one week, one month or forever. Boss Promotions is making commitments! This April, we can make change a habit. We’re getting the whole office involved for Earth Day Canada with these four commitments! Eat and prepare more plant-based foods at home Drink tap water and get water wise Care: Detox your personal care routine Move: Activate your lifestyle with outdoor, unplugged activities Find out some more information here (http://www.earthday.ca/takeitup/get_started.php). And have a happy Earth Day, Earth month and Earth life! PS. If you really want to motivate your office, get them started with an eco-friendly incentive. Waterbottles, reusable tote bags, seed packets, and waste-free lunch containers, organic clothing, anything made with bamboo, and biodegradable pens…the ideas are...

City of Mississauga – Bike to Work Day 00

City of Mississauga – Bike to Work Day

City of Mississauga – Bike to Work Day

00

Smart Commute Mississauga Record breaking turnout at Mississauga’s Bike to Work Day 2012 The City of Mississauga’s 6th Annual Bike to Work Day Event was a huge success! On Monday, May 28th, 2012, approximately 600 cyclists dusted off their bikes, pumped up their tires and rode to Mississauga Celebration Square for the City of Mississauga’s 6th Annual Bike to Work Day event, helping to reduce an impressive 10,890 kilometres of vehicle travel and 2,365 kg of greenhouse gas emissions (GHGs) from entering the atmosphere. Bike to Work Day is an annual, Greater Toronto and Hamilton Area-wide event that kicks off the cycling season and promotes cycling to work as an environmentally friendly commute option. “This is the biggest Bike to Work Day Event the City has ever seen. We are thrilled that so many cyclists took part in the annual group ride from Riverwood Park Conservancy and for the first time- a second group ride hosted by Ward 3 Councillor Chris Fonseca from Burnhamthorpe and Tomken – both to Mississauga Celebration Square,” said Glenn Gumulka, Executive Director of Smart Commute Mississauga. “It’s great to see an emerging cycling culture taking hold in Mississauga. Together, we have helped raise awareness that cycling to work is a great way to reduce traffic congestion and improve the air quality in our community.” From left to right: Jacquelyn Hayward Gulati, Manager, Cycling Office, City of Mississauga; Glenn Gumulka, Executive Director, Smart Commute Mississauga; Andrew Tohn, Hatch Ltd. representative; Chris Fonseca, Ward 3 Councillor; and Jim Tovey, Ward 1 Councillor. Participants enjoyed a free pancake breakfast, brief speeches, community vendors and an electrifying BMX stunt show performance by the CrazECrew Stunt Team – the largest action sports thrill show in Canada. The team performed incredible tricks, reaching heights of up to 18 feet in the air and were recent finalists on the television show Canada’s Got Talent. All participants were entered into a draw for a chance to win a Daymak Paris Lithium E-bike valued at $1,500, courtesy of Daymak Inc., and a Bike Accessory Gift Basket valued at $200. This year, a record-breaking 449 staff and students from 11 secondary schools pedalled their way to the Mississauga Celebration Square including Cawthra Park Secondary School, Clarkson Secondary School, Erindale Secondary School, Glenforest Secondary School, Gordon Graydon Secondary School, John Fraser Secondary School, Lorne Park Secondary School, Mississauga Secondary School, Port Credit Secondary School, Rick...

HAPPY ANNIVERSARY ROYAL LePAGE 00

HAPPY ANNIVERSARY ROYAL LePAGE

HAPPY ANNIVERSARY ROYAL LePAGE

00

Blog Post Header 5 Goes Here 00

Blog Post Header 5 Goes Here

Blog Post Header 5 Goes Here

00

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem...