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The Last Straw
The Last Straw 00

The Last Straw

The Last Straw

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We’ve seen a push in the last 10 years to reduce the use of wasteful and harmful disposable plastic products, such as shopping bags, utensils and bottles across Canada and the United States. Soon Seattle, San Francisco and Vancouver will be the first cities to implement bans on single-use plastic straws in the food service industry. They are being joined in this pledge to eliminate plastic straws by companies like Disney, Starbucks, Aramark and American Airlines. Plastic is not biodegradable, and light plastic straws are easily blown from city streets into neighbouring ecosystems where they cause harm. Plastic straws cannot be recycled, and Americans alone use enough to wrap around the earth 25 times each day. While plastic straws are far from the worst problem facing the environment, their elimination would make a difference. Between general public bans and the choices of private companies, what are straw-users to do? Durable reusable straws and single-use straws made of biodegradable material like paper are the top alternatives, and both provide different promotional branding opportunities. The most basic reusable steel straws often come with brand-able carrying cases, and extra detail can be added directly to the straw by etching or engraving. The FinalStraw is the world’s first collapsible reusable steel straw, and comes in a unique and very compact keychain carrying case. Both provide great opportunities to promote a brand or product, and at the same time say “we support the environment”. Single-use straws currently used by the food service industry will be be replaced by biodegradable alternatives. These, too, provide a unique new opportunity for promotion that was not available with traditional straws. While it’s unlikely that eliminating plastic straw use will save the earth, experts say that this could represent another key step in our changing behaviour and eliminating plastic waste. Furthermore the shift may provide simultaneous opportunities for marketing and demonstrating your company’s commitment to the...

New Trend Alert: Cork 00

New Trend Alert: Cork

New Trend Alert: Cork

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We see cork bulletin-boards and wine stoppers and we don’t think twice. But from notebooks to watches, yoga mats and blocks to furniture and dinnerware, this amazing material is catching fire in a diverse, ever-expanding range of new products. Cork is derived from the bark of the Cork Oak tree, which grows mostly in the Mediterranean basin. When the bark is removed from a mature tree, the tree remains healthy and continues to grow, and this removal can be done 15-20 times over the course of a tree’s natural life. Cork is also fully biodegradable — making it an amazing 100% natural, highly renewable and environmentally-friendly material. Cork is light enough to float easily and durable enough to be used in the soles of shoes. It is elastic and will always naturally expand to its original size, as well as being completely impermeable to liquids and gasses, making it such a great drink-stopper. It is fire-resistant, hypoallergenic and a natural insulator.With all these amazing properties, we should really not be surprised to see cork showing up in an astonishing variety of products. From accenting drinkware or simple accessories, there are now countless notebooks, purses, clutches and cases, dinnerware and even furniture made entirely from cork! Your imagination really is the limit, and wherever your taste leads you, you can rest assured knowing you’ve made a cool and earth-friendly choice.    ...

Golf Wear in the Office 00

Golf Wear in the Office

Golf Wear in the Office

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You may dream about driving the ball like John Daly, chipping like Rickie Fowler, and putting like Ian Poulter, but you don’t necessarily want to dress like any of them – at least not in the office. Although wild colour combinations and odd fashion statements may fit in on the golf course (especially if you’re paid big bucks to wear them), they aren’t really acceptable at downtown or even “dress casual” offices. You don’t want your plaid pants or day-glow orange golf shirt to announce the fact that you are slipping out a couple of hours for an early tee time. Ideally, you want the ability to go from an early afternoon staff meeting straight to the first tee without changing clothes. Although you suit-and-tie guys may have access to a locker room for a quick change, those with more relaxed dress codes or “Casual Fridays” want outfits that fit in at the office and on the course. The most important part of the golf ensemble is the shirt. A nice short-sleeve polo is a must, preferably without a gaudy logo that might be frowned upon in some work environments. While industry leaders like Nike and Under Armour continue to make nice cotton shirts (which have traditionally been the most popular), they have transitioned more and more to lightweight, “performance” synthetics. All the major sports apparel companies have synthetic golf shirts complete with a name for their unique material. Other golf brand names such as Puma, Cutter & Buck, Callaway and TaylorMade have gone that direction, too. Be sure to avoid loud colours or patterns; solid muted colours provide great workplace camouflage. Luckily the latest retail trends have reached the sportswear world so you can combine fashion and function to go from office to greens with ease. STRIPES COLOUR BLOCKING HEATHERED/MELANGE See more looks in our Boss 2018 Golf Look Book! Please contact your rep or go to our contact us page to create a storyboard with your logo, get pricing or see the new 2018 samples. If you look like a CHAMP hopefullly you’ll play like a CHAMP!!...

The unpredictability of fads. 00

The unpredictability of fads.

The unpredictability of fads.

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Once a year, a new fad comes and goes. As a promotions and solutions company, it’s our job to jump on that trend and deliver. In 2017, a weird shaped children’s toy called the Fidget Spinner took the world by storm. A fidget spinner is a colorful device that entails three paddle-shaped blades attached to a central core. To use a fidget spinner, you squeeze the core and give the blades a flick… that’s all it takes to make them spin for a couple minutes straight. To really make a splash in the promotions industry, we must predict and react to faddish behaviour. One little problem… it’s a lot easier said than done. If only we could have been the first to jump on the hula hoop bandwagon in 1958, when an estimated 27 million were sold in North America. Other notable children’s fads include Rubik’s Cubes, Beanie Babies, jelly bracelets, and various types of collectible cards, to name a few. The fidget spinner marks another fad that took us by surprise, but like any other novelty, it will inevitably fade. Currently, suppliers are desperately trying to think of different ways to make their fidget spinners stand out from the crowd: lights, sport shapes, all-over print and custom shapes are all available now. But how much longer until they are collecting dust in dressers? Only time will...

Add A Retail Touch to your custom Apparel 00

Add A Retail Touch to your custom Apparel

Add A Retail Touch to your custom Apparel

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These days, getting your brand out there – literally walking around the streets – may be more difficult than you think. A lot of people are turned off by large logos in their face, even if they are getting the item for free. How many times have you worn that charity walk T-shirt you received?  Or a toque with a big embroidery done right on your forehead? Locations for logos have traditionally been applied to the front, back or sleeve of an item. But, why not take a cue from retail trends and put your logo on a patch? Bravely leaving most of the garment blank will increase the chances of the item being worn, and your logo can still be seen. Patches can be made from many materials and displayed in various ways. See some of the retail examples below and choose one that works for your brand. The North Face Herschel TOMS Canada Goose Vans Converse Roots   Are you convinced?!? Wouldn’t you gladly wear any of these items out & about. Beats a big logo on a T-shirt that lives in your dresser or only gets worn to bed! Ask us today about this custom decoration: woven labels, leather patches, PVC labels, or metal tags. All can be sewn onto almost any garment for a minimal charge.  ...

Industry Trend Alert – How Retail Brands are Changing the Promotional Game 00

Industry Trend Alert – How Retail Brands are Changing the Promotional Game

Industry Trend Alert – How Retail Brands are Changing the Promotional Game

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We’re seeing a trend of buyers putting an emphasis on quality and trendiness over price. Some have accused our industry of pushing cheap trinkets and “chotskies”, and in response the industry has looked to the retail sector for a bit of inspiration. We are always trying to push the envelope in providing new and innovative products, and the industry is slowly following. Retail brands influencing our industry in two key ways. First, the emergence of brand name ‘look-a-like’ products, and secondly; an increase in retail brands entering the promotional product sphere.   1) The Emergence of brand name ‘look-a-like’ Products There will always be a portion of buyers who are willing to spend considerably more for brand-name products. But for a majority of us, retail copycats are a great option for our needs. For a fraction of the price you are getting a customized, sleek, retail-looking product. In addition, you are also able to decorate the product with your logo, which isn’t always possible with some of the high-end brands. A great example of a vendor copycat is with the trendy S’well look-a-likes that have emerged in the wake of the designs popularity. While S’well bottles can cost as much as $60, a buyer can get an almost identical product for $15-$30. And that includes their logo! These bottles are sleek and come in a variety of colours and patterns. Looks aside, they are also comparable in quality and can keep beverages cold for up to 24 hours!   Drinkware isn’t the only category taking cues from the retail sector. We are seeing this trend in almost every section of the business. EOS lipbalm look-a-likes are available for half the price, and promo fitness bands have emerged to compete with FitBit at a much lower price point. There are cameras that are just as good as Go-Pro and bags that are definitely “inspired by” Herschel. These products look and feel like their retail counterparts, but are still budget-friendly for clients. When one vendor comes out with a copycat product, other promotional product suppliers end up following suit in order to compete. No matter what product you are looking for, there is bound to be an option for any budget.   2) An Increase in Retail Brands Entering the Promotional Product Sphere Another trend we are seeing is the emergence of retail brands entering the promotional product space. Companies that have...